The Role
Icona is looking for an experienced Marketing Manager to join our growing, dynamic and creative team. If you are a passionate marketer with a talent for developing marketing strategies, growing compelling brands and driving lead generation and revenue growth, we’d like to hear from you.
This role is responsible for developing and implementing marketing strategies for new residential project launches and building an effective marketing program to support the achievement of our corporate and departmental goals. The successful candidate will also be responsible for external communications with tenants, customers and other stakeholders, and also play a role with internal communications creation and supervision.
You will lead the promotion icona’s human-centered brand and real estate developments, by creating authentic stories that are instantly recognizable as icona and convey life’s moments. You have an in-depth understanding of the customer journey and use advanced analytics to plan and execute marketing programs focused on driving customer engagement and revenue growth. You will take a strategic approach to challenge new thinking on KPIs and campaign execution, while managing spend effectively.
We are looking for a creative, high-energy, and results-oriented individual who will drive the demand funnel with an unrelenting obsession for creating lifetime customers for icona. This is a unique opportunity to shape icona’s customer experience across our digital and traditional marketing channels, with an emphasis on utilization of emerging technologies such as augmented reality (AR) and AI.
What You’ll Do
- Plan, initiate and execute integrated marketing programs — for icona and our new real estate properties— with a consumer-focused style based on people, places, communities, and the stories that connect them
- Contribute to icona’ internal and external communications processes and content in collaboration with the relevant business lines.
- Implement best practices for creating and distributing engaging content, targeting customer segments, analyzing key metrics and exploring innovative communication.
- Develop and manage the demand generation strategy, including inbound lead generation, outbound sales plays, awareness, social, search, and new community launch support using a variety of channels (emails, editorials, events, website, social media, promotions and paid advertising)
- Research to inform icona’s customer journey, enhance the customer experience, and optimize our marketing efforts to drive leads
- Detailed research to understand market conditions to inform urban planning, unit size/mix, finish, amenity, interior design, sales and pricing strategies.
- Strategize and execute on marketing and sales elements of Presentation Centres
- Critically think about the marketing and sales tools that are needed for each project which help achieve overall goals and objectives and are executed on time and within budget
- Create content and serve in an editorial capacity for major marketing initiatives (email blasts, brochures, inserts, video scripts, web pages, landing pages etc.)
- Influence website development and management, renderings, video assets, ensuring vendors are well briefed, set up for success, and that they always relate back to the brief strategy
- Design and monitor reporting metrics and advanced analytics to measure the impact of marketing investments and improve pipeline performance through optimization
- Manage marketing budgets for each new development
- Works closely with Communications, Sales, Digital Content, Community Relations, Customer Care and Commercial teams.
What We’re Looking For
- You are an experienced marketer with 8+ years experience and a track record for executing highly successful marketing programs, campaigns and initiatives
- You have an undergraduate degree in Business, Marketing, Communications, or a related discipline.
- Proven experience in the development, implementation and execution of brand and communications strategy for new residential project launches.
- You are an excellent communicator including strong writing and editorial skills
- Superior project management skills - able to prioritize, plan and organize effectively.
- Ability to develop positive relationships with a network of key stakeholders including consultants and third-party vendors, to achieve business objectives.
- You have a solid understanding of online user behavior, content development and digital best practices, with demonstrated experience creating digital experiences that delight customers
- You have a deep understanding of localization and how cultural perspectives influence go-to-market plans, combined with an ability to synthesize multiple inputs and data-sources to develop compelling marketing strategies
- You are a motivated self-starter with a strong work ethic
- You are data-driven and analytical marketer with an ability to measure, report, and pivot results based on your KPI’s
- You are passionate about staying on the leading edge of emerging technologies and trends including AI, MR, VR
- You can zoom in and out, balancing both strategy and marketing execution
- Experience working with CRM platforms such as Salesforce is an asset
- Event management experience is an asset
- Experience with Asana, Smartsheet and Lasso an asset
This Role Description is intended to describe the general nature and level of work performed and is not necessarily an exhaustive list of accountabilities, qualifications and competencies required.
What We’ll Provide
icona offers a flexible and desirable work environment. Two days per week this role will be based in our Coal Harbour office (located near transit) where you’ll enjoy front row ocean views, seawall access for walking meetings and talent team of collaborators. The other three days you’ll work from your home office where you’ll be equipped with all the necessary tech.
icona offers competitive pay and comprehensive benefits package including health, dental, life insurance, critical illness and long-term disability. Additionally, a generous wellness, personal days and vacation package is offered as are other perks like cell phone allowances to daily fresh fruit stocked kitchen.
Please submit your resume to careers@iconaproperties.com
